1/21/2011 – The idea for a series of commercial spots, produced with the former World Champion Dutch banking giant ING, is unique: Kasparov and a host wear the hats of different countries and speak about openings named after them: the English, Polish, Russian. The video clips, posted on the bank's home page and on YouTube, are multilingual, short and going viral in the chess community. Enjoy.
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Garry Kasparov, as we all know, did humorous commercials for Pepsi
and Altavista.
Now he has done a series for the Dutch banking giant ING,
which features the former World Champion on the front page of the Polish
site – and he is the chief
recruiter for new accounts.
The campaign makes use of the Polish actor Marek Kondrat and the ads are arranged
to reflect, in the language and attire, the countries for which the chess openings
are named.
In the introduction host Kondrat speaks Polish while Kasparov responds in
Russian. Kasparov is asked what he would charge for chess lessons. His reply:
nothing! Message: you can get everything free on the Internet (ING is offering
free Internet bank accounts).
This video on the English
Opening is shot with bowler hats and, appropriately, in English
This one is on the Polish
Defence (1.d4 b5) and the two, wearing national hats, speak Polish
Do we need to tell you what this one is? The segment on the Petroff
is conducted in Russian hats. At the end of the segment Kondrat asks Kasparov
why is chess so popular in Russia. Garry's answer: "Probably because the
pawn can become a significant piece."
In this slightly longer lecture Kasparov speaks (in Russian) about how as children
we play all kinds of openings, but not very competently. Later we hone them
and find lines that suit our taste. For him it was the Scheveningen
System, which he learnt from his first trainer Oleg Privorotsky, back in
1972. It became his trademark opening and served him well during his entire
chess career – especially during his 1985 match against Anatoly Karpov
which made him the youngest World Champion in chess history.
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